About us
Juno might be a random name… but your business results won’t be.
WTF is ‘Juno’?
Well, for starters, it’s not a ‘thing’: it’s a living, breathing idea. It’s the bravery to take a leap into the unknown and start a business. It’s the courage to stick your neck out and live life your way. It’s the conviction to cut the BS and be yourself, no matter what.
Juno Advisory came out of a frustration with the industry:
Too many consultants, not enough doers.
Too many plans, not enough action.
Too much jargon, not enough real talk.
So we put our money where our mouth is and built the kind of business we wished existed – one that’s flexible, scalable and profitable on our own terms.
From being able to work from home with a kid bouncing on one knee, to feeling genuinely supported by our team, Juno is living proof that business can be fun, impactful and different.
What we get fired up about
Transparency
You won’t find any hidden agendas, gobbledegook or pyramid schemes here. What you will find is straight-up business advisory powered by implementation and winning.
Choice
How you spend your life is your business. But when you work with us, it becomes our goal. Freedom isn’t some airy fairy idea – it’s inevitable with Juno on your side.
Family
Blood is thicker than water, especially when you become part of the Juno Family. We don’t “network”, we nurture lifelong relationships (you’ll be stuck with us for good).
Our badass vision
We’re like a dog with a bone. When it comes to making your business work for you, not the other way around, we’re relentless. On top of having lots of fun, a nice byproduct is you’ll likely see more dollar signs, too.
We want to be the go-to advisors for business owners who crave change, want more impact and (pardon our French) to get an actual life. Because business can be more than a ‘bottom line’, it can be the gateway to living your best life..
How we’ll get there
Be human
For us, life comes first: business isn’t the end goal, it’s the vehicle to get us to where we want to go. You too? Great – hop in, wind down the window, and let’s enjoy the ride.
Be hands-on
Implementation is our superpower. We won’t doll out advice and disappear. We’ll walk beside you, sleeves rolled up, ready to weather any sh*t storm that comes our way.
Be honest
If you have food in your teeth, we’ll tell you. If you need to hire, we’ll help you. If your business is going down the drain, we’ll race to plug it up. No hot air here, just the honest truth.
Meet your Juno business advisors
Ben Field
-
Ben’s impressive 25+ year career is rich with business experience, including stints at Coca Cola Amatil, Target Australia, and more recently in General Management roles in the SME space. He’s seen the best of both worlds navigating retail and FMCG giants, as well as small startup ventures.
He’s a wizard at Strategy, Planning, Operations and Sales, and our resident master of the art of problem solving.
Ben’s cool as a cucumber and his wealth of experience has his clients doubling down – because one session a week just doesn’t cut it!
Adam Diamond
-
Fired up by his background in Human Resources and Business Growth/Management, Adam established Juno Advisory in 2021.
He spotted a huge gap in the market: no one was helping SME business owners to get to a point where they could choose to work, or not. It takes a LOT of work to get to that point, but Adam knew he could make a difference.
His 15+ years working in the SME space, combined with an innate ability to bring a business’ potential into reality, makes Adam a fierce leader. He asks the right questions, builds strong relationships and rolls up his sleeves to truly change the dial for his clients. But he realised he couldn’t do it alone.
*Sharron Willing enters the chat*
Adam met Sharron in a previous worklife but secretly knew she was the one to chase when he started to build the Juno team.
Sharron played hard to get for almost a year, but it became clear that it was a match made in heaven due to their complementary skills and aligned values.
Now with a small but mighty team, Adam is ready to take Juno into the stratosphere and beyond.
Bryon Fairman
-
After 15+ years leading manufacturing, engineering, and professional services businesses, Byron is an expert in busting business challenges and scoring big opportunities.
When it comes to rapid growth, organisational redesign and structuring, and the end-to-end sale and acquisition of SMEs, Bryon is your man!
Juno clients benefit from his General Management, Director, and Board role experience, most recently in low-voltage switchgear manufacturing and recruitment businesses.
Byron’s relaxed and respectful approach, combined with a keen ability to understand the broader business landscape, makes his clients feel like he’s been part of their team from day one.
Sharron Willing
-
Sharron joined Juno in 2022, bringing with her 25+ years of People, Finance & Systems experience guiding SME businesses to achieve their full potential.
Like Adam, Sharron has her own rare ability: to apply both logic and creativity to any challenge, which is invaluable when she works through business implementation initiatives with Juno clients.
Sharron is the go-to source for insights and value for most challenges, whether that be about people, systems, structure, processes, reporting and numbers (the list goes on)!
As our resident force of positive energy, Sharron’s inquisitive mind and genuine desire to see businesses succeed is infectious.
Sharron and Adam share the same ultimate goal: getting business owners to the point where they can choose to work.
Stuart Johnson
-
Iconic brands like frank green, FOREO and Thankyou wouldn’t be what they are today without Stuart’s entrepreneurial leadership. He brings that and more than 25 years of executive experience across the UK and Australia to the Juno crew.
Known for driving rapid growth in both startups and established businesses, Stuart combines operational precision with strong brand instincts.
Whether launching ventures, accelerating mature brands, or restructuring PE-backed firms, he brings commercial acumen, creativity, and heart to every challenge, delivering standout results across multiple sectors.
Communities and causes we care about
My Room Ball
Let’s support children’s cancer research in style. Every year the Juno team backs the My Room Children’s Cancer Charity Ball. Why? Because together we can beat childhood cancer.
Mentone Hockey Club
This local sports club is near and dear to our hearts. Mentone Hockey Club is a family-friendly club for players of all ages and all skill levels.
Pro-bono Business Mentoring
Where possible, we offer pro-bono support and mentoring to business owners of various ages, backgrounds and revenue levels in Melbourne and beyond.
Looking for a kickass career?
If you’re sick and tired of all the tech bros and cringeworthy coaches, a career with us might just be what the doctor ordered. The Juno family is as close as the Mafia, minus the money laundering and concrete boots.
We’re passionate about helping Aussie businesses thrive and stand out in their industries, just as much as we’re passionate about walking to the beat of our own drum in life.
Pros: Remote work (can run your own show), 3 days a week client facing, awesome team, incentives, competitive salary packages and loads of fun!
Cons: Adam’s dad jokes, Sharron’s sailor’s mouth and honest, rewarding work.